London 2012: The new brand and logo
When I first noticed this in one of my feeds, I thought it was a joke. After visiting the official website of the 2012 Olympic Games I realised it was the real thing. The new brand cost Β£400,000 and it took one year of research. I’m sorry but I hate it. I think it’s ugly, ugly and.. ugly! I’d love to read your thoughts on this. Just for comparison, here’s the previous logo:
There’s an online petition going on to change the logo. At the moment, there are 13286 signatures! Go and sign!
June 4th, 2007 at 10:40 pm
OMG it looks like a joke!
June 7th, 2007 at 11:00 am
It is disgusting! A child could have painted it!
June 8th, 2007 at 6:47 pm
Maybe I am the only person I know that I like this logo
It’s not superb but it’s modern and different and maybe this is what the designers wanted to achieve. Besides, everyone is talking about this logo since it has been revealed. No doubt, it will be one of the most remembered olympic logos after 2012 Olympics. And that’s a success =D
June 16th, 2007 at 8:52 pm
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