quatzacoalt

London 2012: The new brand and logo

When I first noticed this in one of my feeds, I thought it was a joke. After visiting the official website of the 2012 Olympic Games I realised it was the real thing. The new brand cost £400,000 and it took one year of research. I’m sorry but I hate it. I think it’s ugly, ugly and.. ugly! I’d love to read your thoughts on this. Just for comparison, here’s the previous logo:

There’s an online petition going on to change the logo. At the moment, there are 13286 signatures! Go and sign!

This entry was posted on Monday, June 4th, 2007 at 6:21 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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decoding 1 year ago 1 point
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OMG it looks like a joke! :(

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http://decoding.wordpress.com

gogo 1 year ago 1 point
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It is disgusting! A child could have painted it!

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http://gogonutsss.blogspot.com

konstantinos 1 year ago 1 point
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Maybe I am the only person I know that I like this logo :)
It's not superb but it's modern and different and maybe this is what the designers wanted to achieve. Besides, everyone is talking about this logo since it has been revealed. No doubt, it will be one of the most remembered olympic logos after 2012 Olympics. And that's a success =D

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http://kvainas.com/blog